A Constructivist Grounded Theory Investigation of Businesses’ Concerns about Public-Private Partnership Responses Toward COVID-19

Peripheral destinations in Egypt face public-private partnership (P3) response challenges during COVID-19. The proposed policies and solutions of governments seem inadequate reflect a lack agility. This constructivist grounded theory (GT) study aims to investigate businesses’ perceptions concerns that may affect reshaping the P3 strategies Egypt’s tourism-related government departments at Marsa Alam, Egypt. period under investigation is May 2020 July 2020, when COVID-19 was causing fundamental change tourism industry. findings show employees’ rights, priorities, destinations’ recovery challenges, making more joined-up are significant recovery, restart, agile responses peripheral destinations. investigates management considers its application wake global health crises, where practices lacking.